|DEPARTMENT OF AGRI – BUSINESS MANAGEMENT|
|Degree: MBA – AGRIBUSINESS MANAGEMENT
(Developing the Agri-managers)
ABOUT THE DEPARTMENT
The opening of trade in agriculture, as per WTO obligation has put enormous pressure on the agriculture sector, which has so far remained a protected and traditionally organized sector in the Indian economy. The changing world economy environment and globalization of economics has necessitated professionalization of such vital sector in Indian economy. Transformation of agriculture sector into a competitive sector in and outside Indian economy calls for professional management and use of modern technologies in areas of specialized production, post harvest management, supply chain, promoting and packaging of value added agro-based products so as to position competitively both in the domestic as well as international markets.
The Agri-business Management visualizes solution oriented agro-industries need-based management education, training, research and policy related activity to give an impetus to the development of agro-based industries in particular and the rural development in general. The Agri-business Management is to help agriculture and industrial sector to develop core competence by creating a new breed of qualified, well trained, motivated and committed professional managers equipped with modern management theories and practical practices and appropriate behavioral values and skill with an aptitude and sensitivity for the agriculture sector and rural development.
CSA University offers two years full time Master of Business Administration degree programme in Agri-business. It has been designed to provide adequate basic understanding about managerial concepts of business in agri-sector. The programme is designed to train the students effectively and also inculcate in the area of entrepreneurship skills, which enables the students to get attuned to the expectations of corporate culture and professionally competence in the subject.
The mission of Department of Agri-business Management is to help agriculture and industrial sector to develop core competence by creating a new breed of qualified, well trained, motivated and committed professional agri-managers equipped with modern management theories and practical practices and appropriate behavioral values and skill with an aptitude and sensitivity for the agriculture sector and rural development.
The underlying objectives of the department are:
OUT STANDING FEATURE OF THE DEPARTMENT
The underlying objectives of the department are:
COURSE HIGHLIGHTED WITH
The underlying objectives of the department are:
AGRI-BUSINESS MANAGEMENT PROGRAMME
In Agriculture education system, management field is of very recent origin and gaining rapid popularity among students. The ABM programme is planned to develop management workforce to cater the need of agri-based industries which serves as a good option for the students willing to perform in corporate sector.
MBA (Agribusiness) is a two years course having semester system. The course itself starts from basic fundamentals like; Introduction to management, Principles of management and organizational behavior, Agribusiness environment & policy, Communication for management & business, Marketing management, Research methodology in business management, Project management and entrepreneurship development, Financial management, Production and operations management, Computers for managers, Management information system, basic accounting etc. These help students to be familiar with fundamental concepts of any business. Along with all these subjects, agri-business course also comprises of various technical subjects like management in agricultural and allied food processing industries, management of cooperatives, farm mechanization etc. In the final year, programme offers elective courses like Fertilizer Technology & Management, Seed Production Technology Management, Agribusiness Financial Management, Agri-Supply Chain Management, and Food Technology & Processing Management which cover the overall business activities. The students also attached with industries for their practical exposure. From these, students can go for right stream which helps them while choosing their profession.
Chandra Shekhar Azad University of Agriculture & Technology, Kanpur is recognized today as the premiere institute of agricultural education in India. It dates back to 1893 when a small agricultural school was started at Kanpur to impart training to Revenue officers, which rose step by step to full fledged Government Agriculture College in 1906, U.P. Institute of Agriculture sciences in 1969 and finally C.S. Azad University of Agriculture and Technology in 1975. Kanpur is situated on Howrah-Delhi route of Northern Railway. The University is located at 8.4 k.m. North-West of Kanpur Railway/Bus station. The university is well connected by road, the mode of conveyance being auto rickshaw and taxi. The University comprises of three colleges, namely College of Agriculture at Kanpur, Dr. B.R.A. College of Agriculture Engineering and Technology at Etawah and College of Home Science at Kanpur. The University offers 4 graduate programmes, 19 masters’ programmes and 15 Ph.D. programmes in different subjects.
The Vice Chancellor runs the administration of the university through Dean’s of various colleges, Directors of various programmes and Heads of different departments. The university has excellent facilities in term of well equipped Library, Research station, Extension programmes, Computer centre, Agricultural Knowledge Management Unit, Agriculture Information Bureau (AIB) and workshop etc, which provide enough opportunities to the students to develop their skills.
The University is the nerve centre of all academic activities with a comprehensive collection of over one lac titles and more than one thousand journals and periodicals in various subjects besides the college Library at Etawah. It also has an internet facilities and an access to word literature. The University has well-equipped sections of Rabi Cereals, Oil seeds, Legumes, Vegetable department etc. Which provide needed facilities and support for practical classes and thesis research in addition, there are three regional stations and sub-stations.
The University has well-knit extension programme in 29 districts of Central, Bundelkhand and South-Western semiarid zone of Uttar Pradesh having 18 Krishi Vigyan Kendra’s. The farmers fairs and agro-industrial exhibitions are organized at head quarters and at KVK’s twice in a year. The students get exposure to practical problems of the farmers in these extension programmes.
The aesthetically landscaped campus with sprawling beautiful lawns, colorful annual and captivating perennials create unique ambience of serenity for the pursuit of education and personal growth. It has an academic block comprising class rooms, faculty room, conference hall and the cyberary. The air conditioned class rooms and conference halls are equipped with the latest Audio Visual equipments to create a congenial learning atmosphere.
Yet another center of learning, a part from class rooms is the cyberary, which has access of 7 Regional library developed by ICAR, 11 State Regional library and 42 state agriculture university library.
CSA University recognizes the catalytic role of information Technology in improving the efficacy and efficiency of managers marching in to the 21st century and for this, the university has a well equipped Agricultural Knowledge Management Unit (AKMU). A separate computer lab for off and online work exclusively for the Agribusiness management students have also been provided by the university. With all these facilities, CSAU is now become a roll model for practicing and implementing Syllabus prescribed by ICAR.
In each college of university, the hostel facilities are available with equipped common room, indoor games, T.V. room, and canteen besides a Gym and Swimming pool in the campus.
RECREATIONAL AND HEALTH CENTERS
For overall development of students, adequate recreational facilities are available on the campus. Outdoor games like cricket, football, hockey, volleyball, badminton, swimming and indoor games like table tennis, chess and gymnasium are the avenues, which are utilize for their mental and physical build up.
Changing scenario demand new approaches to management education, the teaching method at department of Agri-business management include lectures, case studies, seminars, presentation, group discussion, business game, role plays, simulation exercises, group work and industrial visits. Students are thereby able to develop analytical aptitude and presentation skill along with academic competency.
Practical Training and Project:
In order to integrate class room learning with practical aspects and for the overall development of the students, they are required to undergo on 6 weeks summer training in leading organization across the country at the end of second semester. The students are also required to undertake an industrial attachment of 18 week at the end of third semester.
The department is one of the centers selected to facilitate technology transfer from academic R&D laboratories to industry through the problem-solution mechanism in the interest of the industry. This gives an opportunity for the students to work online project and the work become more industry oriented.
PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR
To acquaint the learner with meaning and concepts of management and organizational behaviour. Focus will be on understanding the concepts, processes, significance, and role of management and organizational behaviour.
Nature, Scope and Significance of Management, Evolution of Management Thought, Approaches to Management, Functions of a Manager, Planning – Types, Steps, Course Objective, Process, Strategies, Policies, MBO, Strategic Planning Process, SWOT analysis, Organizing – Structure & Process, Line Staff, Authority & responsibility.
AGRIBUSINESS ENVIRONMENT AND POLICY
To expose learners to the environment in which the agri-business is conducted. Focus will be on understanding micro and macro environmental forces and their impact on agri-business.
Role of agriculture in Indian economy; problems and policy changes relating to farm supplies, farm production, agro processing, agricultural marketing, agricultural finance etc. in the country. Structure of Agriculture Agribusiness policies.
To familiarize the students with the fundamental economic concepts and principles in the context of managerial decision making.
Scope of managerial economics, objective of the firm and basic economic principles; mathematical concepts used in managerial economics. Demand analysis ,Production, cost and supply Pricing, national income; circular flow of income: consumption, investment and saving: money-functions, demand & supply; inflation; economic growth; business cycles and business policies; business decisions under uncertainty.
COMMUNICATION FOR MANAGEMENT AND BUSINESS
The course aims to make students proficient in written as well oral communication. The focus will be on business related communication.
Introduction to communication, Communication process, Barriers to Communication, Effective Communication, types of communication in organisations viz. Downward, Upward, Horizontal, Static Vs dynamic.
The objective of this course is to develop an understanding of the field of marketing. The focus will be on imparting knowledge of the basic concepts, tools, and functions of marketing.
The Concept of Marketing Management; Marketing Environment; Marketing Mix, Strategic Marketing, Market Segmentation, Targeting, and Positioning; Buyer Behavior, Marketing Information System, Marketing Organization and Control Marketing potential and forecasting, Classification of Products; Product Life Cycle; New Product Development; Product Line and Product Mix; Branding, Packaging and labeling. Factors affecting prices; Pricing Policies and Strategies; Pricing Methods. Types of Distribution Channels. Promotion Mix.
HUMAN RESOURCE MANAGEMENT
The objective of this course is to expose the learner to the field of human resource management. The focus will be on human resource practices and their utility for managers.
Introduction to Human Resources Management; Human Resource Planning- Nature and Significance, Job Analysis, Job Description, job Specification, Job enlargement, Job enrichment, Job rotation, Job evaluation. Recruitment and Selection Process, Performance Appraisal Wage and Salary Administration, Industrial Relations.
The course aims to make students proficient in concepts and techniques of financial management. Focus will be on developing understanding of the application of Financial and investment decisions.
Introduction to Financial Management, Its meaning and functions, Interface of financial management with other functional areas of a business. Financial Statements and Analysis – Performa Balance Sheet and Income Statements, ratio, time series, common size and Du-Pont analysis. Capital Structure, Determinants of size and composition of Capital Structure, Capital Structure Theories; Long term financing and Cost of Capital. Working Capital Management, Determinants of Size and Composition of Working Capital, Cash and receivables management, Working Capital Management Theories, Financing of Working Capital. Financial planning and Forecasting.
PRODUCTIONS AND OPERATIONS MANAGEMENT
The objective of this course is to expose the learner to the field of production and operations management. The focus will be on imparting knowledge of the basic concepts, tools, and functions of production management.
Nature and Scope of Production and Operations Management; Its relationship with Other Systems in the Organization; Productivity Variables and Productivity Measurement,Scheduling, Maintenance Management Concepts, Work Study, Method Study, Work Measurement, Work Sampling, Work Environment, Industrial Safety, An Overview of Material Management, Quality Assurance, Accepting Sampling, Statistical Process Control, Total Quality Management, ISO standards and their Importance, Introduction to re-engineering, value engineering.
RESEARCH METHODOLOGY IN BUSINESS MANAGEMENT
The objective of this course is to develop an understanding of research methodology. The focus will be on process and techniques of research.
Meaning, Course Objective, types, and process of research; research methodology in management- exploratory, descriptive, experimental, diagnostic, Problem formulation, setting of Course Objective, formulation of hypotheses. Concept of Sampling, Probability and non-probability sampling techniques
Basic Supporting (Compulsory)
COMPUTERS FOR MANAGERS
The course objective is to acquaint the students with the knowledge and use of computers and simple applications of computers in managerial decisions. Effort will also be made to provide them an orientation about the increasing role of computers in corporate/business world.
Concept of Computers- Brief History of Computers, Generation and Its Evolution, Characteristics of Computers, Hardware and Software, introduction to computer languages, Main Areas of Computers and their Applications; Types of Computers – Analog, Digital, Hybrid, General Purpose and Special Purpose Computers, Micro Computers, Mini-Computers, Main-frame Computers, and Super Computers. Introduction to LAN, WAN, MAN, internet and search engines; Introduction to agri-portals like agriwatch.com, agmarknet.nic.in, echaupal.com
MANAGEMENT INFORMATION SYSTEM
The objective of this course is to develop an understanding and utility of MIS. The focus will be on imparting knowledge of the basic concepts, development, functions and usage of MIS.
The concept of MIS – Definition, importance, Course Objective, pre-requisites, advantages and challenges; Information Needs of organization, MIS and Decision – Making.
The objective of this course is to acquaint the learner with the applications of some important Operations Research techniques. Focus will be on understanding the use of these techniques in solving business problems.
Linear Programming: Objective, Assumptions, Formulation of Linear Programming Problem, Graphic Method, Simplex method, Transportation and Assignment Problems.
FOOD TECHNOLOGY AND PROCESSING MANAGEMENT
The objective of this course is to acquaint the students with different food processing techniques and their management.
Present status of food industry in India; Organization in food industry; Introduction to operations of food industry; Deteriorative factors and hazards during processing, storage, handling and distribution. Analysis of costs in food organization; Risk management; Laws and regulations related to food industry and food production and marketing; Quality management – quality standards, PFA, ISO, etc.
MANAGEMENT OF AGRO CHEMICAL INDUSTRY
To familiarize the students with the agrochemicals, their structure, classification and development and also how to manage the agro-chemical industries.
Agro-chemicals: Definition and classification; Basic knowledge of agrochemicals; role and status of agro-chemical industry in India; Pesticides – Classification and Introduction, knowledge of different pesticides.
SEED PRODUCTION TECHNOLOGY AND MANAGEMENT
To apprise students regarding principles and efficient management of seed production technology.
Seed Technology – Role of Seed Technology, its Course Objective and goal, Seed Industry in India, National Seed Corporation Development and Management of Seed Programmes – Seed Village Concept, Basic Strategy of Seed Production and Planning and Organization of Seed Programme; Types of Seed Programme – Nucleus seed, Breeders seed, Foundation seed and Certified seed etc. Seed Marketing.
MANAGEMENT OF AGRICULTURAL INPUT MARKETING
The objective of this course is to give the students an understanding of different marketing concept and marketing system in context of agricultural inputs.
Agricultural input marketing – meaning and importance; Management of distribution channels for agricultural input marketing; Agricultural Inputs and their types – farm and non-farm, role of cooperative, public and private sectors in agri- input marketing. Chemical Fertilizers ,Plant Protection Chemicals Farm Machinery.
AGRI-SUPPLY CHAIN MANAGEMENT
The course introduces students to the concepts and processes of agricultural supply chain management, framework for structuring supply chain drivers; network designs, demand forecasting, inventory planning, sourcing decisions and IT enablement of supply chain.
Supply Chain: Changing Business Environment; SCM: Present Need; Conceptual Model of Supply Chain Management; Evolution of SCM; SCM Approach; Traditional Agri. Supply Chain Management Approach; Modern Supply Chain Management Approach; Elements in SCM.
THE CAMPUS LIFE AND PROFESSIONAL ACTIVITIES
The Campus Life:
Working as a team, the students are assigned tasks, which time, cost, quality and result stipulations and they themselves are responsible for the proper coordination and execution of these activities so as to experience, responsibility and accountability, the importance of trustworthiness, intricacies of team building, collaboration, support and leadership to make things happen.
The range our professional services / activities include management education with a two year PG degree in Agri-Business Management, training and consultancy to public and private sector institute and functionaries at senior level, industry’s institute and interface on contemporary issues. International training programme sponsored by World Bank, FAO etc. and information technology based services.
The university operates a well equipped placement cell. The placement cell along with the all students works to achieve 100% summer and final placement by active participation of the faculty and staff.
PERSONALITY DEVELOPMENT PROGRAMME
The students are attending personality development classes. Stress is given on the development of soft skills and to give confidence to the students to face the challenges of the future. Training on group discussion, presentation, interview, problem solving etc. is given during this short term course by retired executive of reputed firm.
DR. MUNISH GANGWAR, OFFICER INCHARGE